Maude Apatow is the new Max Mara Face of the Future Award® 2025.


On November 6th, Maude Apatow was honored as the 20th recipient of the annual WIF Max Mara Face of the Future Award®. Women In Film is a non-profit organization engaged in the promotion of equal opportunities for women, sponsoring creative projects by female artists and supporting and promoting the representation of women in all forms of media worldwide.

Maude Apatow Max Mara

Maude Apatow is an actress, writer, and director, best known for her role as “Lexi Howard” on HBO’s acclaimed Emmy and BAFTA-nominated TV series “Euphoria,” with Season 3 to be released in 2026. Apatow is recognized for "embodying style and grace," while experiencing a turning point in her career and contributing to the community at large. In 2024, Apatow launched Jewelbox Pictures, a film and television production company alongside longtime creative partner, Olivia Rosenbloom. The company currently has a number of projects in development, the first of which–Poetic License–marked Apatow’s feature directorial debut and premiered at the Toronto International Film Festival on September 6th, 2025. Last year, Apatow made her professional stage debut starring as “Audrey” in the Off-Broadway production of Little Shop of Horrors. Shortly thereafter, Apatow took on the iconic role of “Sally Bowles” opposite Mason Alexander Park’s “Emcee” in Rebecca Frecknall and Tom Scutt’s critically-acclaimed West End production of Cabaret.

 

Women In Film Max Mara Face of the Future Award®

The Women In Film Max Mara Face of the Future Award®, inaugurated in the 2006 edition of the Women In Film Crystal + Lucy Awards, is conferred to the actress who is experiencing a turning point in her professional career due to her contributions to the community and her own personification of the concepts of style and grace. The winners of previous editions are Maude Apatow, Joey King, Yara Shahidi, Lili Reinhart, Zazie Beetz, Gemma Chan, Elizabeth Debicki, Alexandra Shipp, Zoey Deutch, Natalie Dormer, Kate Mara, Rose Byrne, Hailee Steinfeld, Chloë Grace Moretz, Katie Holmes, Zoë Saldana, Elizabeth Banks, Ginnifer Goodwin, Emily Blunt and Maria Bello.

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