Jacket Circle Japan Max Mara
The Max Mara Jacket Circle

Max Mara celebrates all women and the essence of individuality through "The Max Mara Jacket Circle," a special series of installations that highlight the brand’s values and showcase the iconic Olimpia jacket. The first installation debuted in Milan, with upcoming ones in Tokyo, Seoul, and Dubai.

The Max Mara Jacket Circle - for Remarkable women in Tokyo

“The Max Mara Jacket Circle - For Remarkable Women”, Tokyo is opened to the public from October 29th to November 4th, 2024. The exhibition goes beyond the status of a simple installation; it is a celebration of creativity and the enduring impact of a garment that transcends fashion trends. It is an open invitation for everyone to connect with the story of a jacket and enjoy special opportunities such as wearing Max Mara icons and take part in a special workshop.

1 Max Mara2 Max Mara3 Max Mara4 Max Mara5 Max Mara6 Max Mara7 Max Mara9 Max Mara
— 8

The Max Mar Jacket Circle - Seoul

"The Max Mara Jacket Circle" in Seoul is an installation open to the public from October 31 to November 8, 2024. The Olimpia jacket, Max Mara’s commitment to women’s values, and the history of the brand's iconic pieces are once again in the spotlight. Alongside these, a special collaboration stands out between emerging photographer Sinae Kim and model Shin Hyun-ji: two Remarkable Women offering a unique reinterpretation of the iconic Olimpia jacket, presented for the occasion from a new perspective.

01 Max Mara02 Max Mara03 Max Mara04 Max Mara
— 4

The Max Mara Jacket Circle - Milan

An immersive journey through experiential rooms that celebrate the role of the jacket in the history of women's fashion, and tell the story of how Max Mara has preserved this role over the years.
The installation also offered a poetic exploration of the process of creating Olimpia, presented in a space that blurs the boundaries between reality and surrealism, offering unexpected perspectives on the jacket itself.
10-20 October 2024.

Library

004 Bar 1856 Max Mara012 Bar 1879 Max Mara015 Bar 1901 Max Mara032 Lor 1677 Max Mara
— 4

Wonderland

027 Bar 2248 Max Mara034 Lor 1779 Max Mara043 Lor 1721 Max Mara045 Lor 1727 Max Mara
— 4

Meet Olimpia

010 Bar 1983 Max Mara015 Bar 2033 Max Mara039 Lor 1693 Max Mara
— 3

Newsstand

001 Lor 1711 Max Mara023 Bar 2127 Max Mara028 Bar 2118 Max Mara030 Bar 2164 Max Mara
— 4

Behind the scenes of the Miniature of the Olimpia jacket

Jacket Max Mara

The Olimpia Jacket

The Olimpia Jacket, a signature piece that embodies the time-honoured quality of Max Mara clothes. The name, alluding to Greek mythology, signifies a female hero, reinforcing the idea that every woman can be remarkable.

Discover the Olimpia Jacket