This Chinese New Year, Max Mara shares a story about the magic of luck, the power of hope and the blessing of good fortune. Meet Max, a very special little rabbit. For as long as he could remember Max had a need to sing. This is a story of determination and triumph.
Our hero was about to give up on his dream when his travels brought him to Lisboa and he found his musical family where he discovered his voice was perfectly pitched for the melancholy passion of Fado. Our little Max went from weary wanderer to overnight sensation.
For this Chinese New Year collection the little rabbit Max pops up on the prints of shirts and dresses and makes his mark on foulards and sparkling brooches. Icon coats, such as the Teddy Bear Coat, have special linings featuring Max.
The moral of this simple tale? Like Max the rabbit, with his quiet determination and unshakeable resolve, good things come to those who never give up. And you may find the best things come to you when you least expect it.
